I’m a creative lead designer and art director with 10+ years of experience at the intersection of science, education, technology, art and design. My work encompasses various disciplines with a strong emphasis on visual identities, flexible brand systems, and graphic design.

Hailing from Caracas – Venezuela, I’ve lived and worked in Rotterdam, Bordeaux and Barcelona. This international background has given me a broad perspective and the expertise to collaborate across different cultures beyond geographic borders, working and making valuable contributions to prestigious organizations, including: ICFO, Elisava, Barcelona Institute of Science and Technology (BIST), Max Planck Institute, SEAT, Ajuntament de Barcelona, ETH Zurich, Optica, SPIE, Teknon Medical Center, Universitat Pompeu Fabra (UPF), Universitat Politecnica de Catalunya (UPC), Archikubik, Fundació Catalunya La Pedrera, among others.

My design approach centers on fundamental concepts. I initiate each project by identifying its core ideas and using them as guiding principles throughout the design process. This approach ensures that every element aligns with the client’s vision, enhances their communication strategy, and forges a strong connection with the intended audience.

I work to seamlessly blend creativity and innovation, partnering with individuals and organizations to successfully convey their projects and initiatives, translating values and complex concepts, into visually compelling narratives.