Ahead of the Summit’s official identity, we were asked for a single graphic gesture: a save-the-date to reach the field’s leading physicists and educators, hold their December, and open a conversation. One image, no campaign behind it, an audience that has seen every atom-and-orbit cliché ever printed.

The Summit was convened within UNESCO’s International Year of Quantum Science and Technology, which marks a century of quantum mechanics and sets out to make quantum education available to everyone, and teaching quantum physics means building intuition from pictures that are useful, not necessarily true.

The invitation is built around a series of rendered sculptures that quote the visual conventions of scientific modelling — the ball-and-stick molecule, the Bohr atom — while describing no actual system. Matte, granular and refractive surfaces are held in a single body that could not exist.

Typography sets the two registers the Summit itself holds together. MISTO carries the expressive layer, its wide geometric forms and displaced counters echoing the sculptures’ instability; Poppins handles the informational one — dates, venue, partner logos — in a plain, unceremonious voice. Colour is left entirely to the sculptures, whose saturated warm cores read as the only source of light in the frame.

The brief ended at the invitation. It was then extended into a speculative set of applications — Instagram stories, A4 banners, delegate credentials and two animated reels — testing how far the system holds in motion and across formats.