The main idea of this campaign was to make noise around a collaboration between luxury fashion house Loewe and the cutting-edge jewelry brand Laguna as they introduce their Winter 2024 Collection. This joint venture is set to redefine sophistication, bringing forth a fusion of elegance and contemporary design.

To unveil this collection, Loewe and Laguna are set to take the streets by storm with a visually stunning campaign worldwide which focal point lies in saturating the urban landscape with strategically placed posters and art interventions, creating an immersive experience that encapsulates the essence of this collaborative chapter.

Our team was tasked with crafting the visual identity, creating a graphic narrative that expresses the same level of sophistication and allure as the designers themselves. Therefore, we’ve created a graphic metaphor where the beauty of the awkward is right at the center of the composition, wrapped around by strange elongated shapes that conceal (or reveal?) its own gorgeousness.

The graphic elements we’ve meticulously curated for this campaign are designed to convey the elegance, luxury, and modernity that both brands are renowned for. Every poster, every intervention in public spaces, is an experience waiting to be unveiled, beckoning passersby to immerse themselves in the forthcoming Winter 2024 Collection.

The showcase  was a private event that only a few could assist by invitation, this was another piece that we also designed, together with a souvenir that was given only to those who booked their seat and made it to the show.