“The aim was to produce a visually engaging brochure that would reflect the program’s dynamic spirit, motivating students to join the creative and innovative atmosphere at Elisava”
ELISAVA GRAPHIC DESIGN BROCHURE
Client: Elisava
Field: Education
Key Assets:
- Visual Identity
- Typographic Composition
- Layout design
- Academic Brochure
Elisava, a top prestigious academy dedicated to provide the highest quality education in the field of design, approached us with a request to design the student brochure for their Graphic Design program: a comprehensive and well-crafted student guide that can serve as a roadmap, offering information on program requirements, course details, academic schedules, campus facilities, faculty contact information, student life activities, and essential resources within the institution. The aim was to produce a visually engaging brochure that would reflect the program’s dynamic spirit, inspiring students to join the creative and innovative atmosphere at Elisava and help them navigate through their academic journey.
ELISAVA GRAPHIC DESIGN BROCHURE
Client: Elisava
Field: Education
Key Assets:
- Visual Identity
- Typographic Composition
- Layout design
- Academic Brochure
Elisava, a top prestigious academy dedicated to provide the highest quality education in the field of design, approached us with a request to design the student brochure for their Graphic Design program: a comprehensive and well-crafted student guide that can serve as a roadmap, offering information on program requirements, course details, academic schedules, campus facilities, faculty contact information, student life activities, and essential resources within the institution. The aim was to produce a visually engaging brochure that would reflect the program’s dynamic spirit, inspiring students to join the creative and innovative atmosphere at Elisava and help them navigate through their academic journey.
COVER DESIGN
for the cover, we prepared a typographic composition that involved the deconstruction of the gridnik typeface.
Deconstructing the Gridnik font involved breaking it down into its fundamental components. This included dissecting individual letters, numbers, and other characters to identify the underlying geometric shapes and key design elements.
After deconstructing the font, the next step was to reinterpret these essential elements in a manner that aligns with the creative vision for the student guide cover conveying one single message: connection. In this sense, we built a graphic representation of a synecdoche using different parts of the same font to create a network of lines that travel along the canvas, meet, split, meet again, change directions, join (or collide), depicting a dynamic landscape of transformation that finds its way through the inner pages too.
Once the ideal typographic composition was achieved, the final design was polished and prepared for production. This included selecting printing techniques, and any additional finishing touches that would enhance the cover’s visual impact.
INNER PAGES
For the layout of the inner pages we maintained Elisava’s brand identity, elements such as the institution’s logo, colors, and any specific branding guidelines. This ensured that the final art would be consistent with the Institution’s overall image.
COVER DESIGN
for the cover, we prepared a typographic composition that involved the deconstruction of the gridnik typeface.
Deconstructing the Gridnik font involved breaking it down into its fundamental components. This included dissecting individual letters, numbers, and other characters to identify the underlying geometric shapes and key design elements.
After deconstructing the font, the next step was to reinterpret these essential elements in a manner that aligns with the creative vision for the student guide cover conveying one single message: connection. In this sense, we built a graphic representation of a synecdoche using different parts of the same font to create a network of lines that travel along the canvas, meet, split, meet again, change directions, join (or collide), depicting a dynamic landscape of transformation that finds its way through the inner pages too.
Once the ideal typographic composition was achieved, the final design was polished and prepared for production. This included selecting printing techniques, and any additional finishing touches that would enhance the cover’s visual impact.
INNER PAGES
For the layout of the inner pages we maintained Elisava’s brand identity, elements such as the institution’s logo, colors, and any specific branding guidelines. This ensured that the final art would be consistent with the Institution’s overall image.
